You are reading

Public Art Goes Up in Sunnyside, on Vacant Greenpoint Ave. Billboard

Keep Calm Sunnyside

Greenpoint Avenue (Photo: QueensPost)

Jan. 13, 2015 By Christian Murray

A piece of public art went up today on a large billboard on Greenpoint Avenue—between 45th and 46th Streets.

The artwork has been installed by “14X48,” a non-profit organization that takes vacant billboards and then brightens them up through public art.

The Greenpoint Avenue billboard is now covered with a collage of 80-plus posters that all start with the slogan “Keep Calm.” Each poster has a separate message, such as: “Keep Calm and Kiss Me,” or “Keep Calm and play basketball.”

The slogan originated in Britain during WWII, with “Keep Calm and Carry On.” While the British did not use it, the slogan has since been used for marketing purposes.

The artist, Margeaux Walter of Brooklyn, said that that she chose the slogan since it addressed the “overlap between individuality and commerce as well as the various guises of advertising and propaganda.”

The artwork will be up for at least four weeks.

The artist also invites people to tweet messages using the hashtag #keepcalm14x48. These tweets will be made into postcards and distributed along Greenpoint Avenue and at Ave. Coffee House.

For more information, please click here.

 

email the author: [email protected]

14 Comments

Click for Comments 
Chill

It’s colorful, engaging, and current. It is way better than an empty frame. Keep ’em coming, but how about using local artists, rather than out-of-towners.

Reply
Krissi

Not sure of the point of it, but I like it! There’s some empty billboards atop Rite Aid… wonder if they can do something similar.

Better btw than the fucking dickhead that keeps on tagging my end of the neighborhood with that stupid ghost thing.

Reply
CircleK

It’s the same bitchers who bitch about the color of lights atop the Empire State Building! It appears these folks are dealing with some sort of childhood psychological imbalance that started with them not receiving the colored sprinkles they asked for on their cones. D’oh!!

Reply
OldenDays

What a miserable person…that arch has been here for 30 years, it’s got as much a right to be here as anybody

Reply
Dana

Interesting that the artist adopted a phrase used in WWII. For that stretch of Greenpoint Ave., there should be a poster stating “Keep Calm and Say Hi to a Prostitute” or “Keep Calm and Sleep on a Park Bench”.

Reply
Silent majority

@ Dana you really have no idea what you are taking about do you? Prostitutes..what medication are you taking that has you seeing prostitutes?

Reply
Flores 65

For the sake of this quaint neighborhood, please take that down! That belongs in Long Island City!

Reply

Leave a Comment
Reply to this Comment

All comments are subject to moderation before being posted.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent News

LaGuardia Community College receives federal funding to expand vocational training for the unemployed

LaGuardia Community College recently received more than $400,000 in federal funding to enhance and expand vocational training for underemployed New Yorkers in a city that is still working to recover from COVID-19 pandemic-induced job loss. The support was secured by U.S. Senators Charles Schumer and Kirsten Gillibrand, Congresswoman Nydia Velázquez and former Congresswoman Carolyn B. Maloney.

LaGuardia Community College President Kenneth Adams explained that the school lost nearly a quarter of its students at the height of the pandemic due to the economic effects of the lockdown on low-income Queens households.

BP launches new advisory panel for youth to become civically engaged in the future of Queens

In an effort to get more young people involved in civics, Queens Borough President Donovan Richards has created a new advisory panel known as the Youth and Young Adult Council to introduce the “youngest and fiercest” community advocates to both community service and organization.

Members of the advisory body will advocate concerns through means of community engagement by participating in one of two cohorts. The first will be made up of high school representatives between the ages of 13 and 17, while the second cohort will be comprised of young adults between the ages of 18 and 25.

Raga sworn in as first-ever Filipino American elected to the state Legislature

More than 300 community members attended the historic inauguration of Assemblyman Steven Raga as the first Filipino American elected to office in New York state.

Many who attended the swearing-in event at the Queens Museum in Flushing Meadows Corona Park wore traditional and cultural attire to the event at the building that once housed the General Assembly of the newly formed United Nations from 1946-50 until its current home in Manhattan became available for the world body.