Nov. 23, 2014 By Christian Murray
Expect a holiday gift guide – promoting Sunnyside’s small businesses – to arrive in the mail any day now.
Sunnyside Shines Business Improvement District, with the help of LaGuardia Community College students, has produced a 10-page brochure that showcases what 22 local stores have to offer as well as the importance of shopping locally. The promotion also ties into Small Business Saturday, a day when shoppers are expected to buy from smaller stores following the big-box binge on black Friday.
The BID has printed 30,000 guides and will be mailing 18,000 of them to the zip code 11104 and certain sections of Woodside. The remaining guides will be distributed this Saturday when a special event is held at Bliss Plaza (underneath the 46th train station) to kickoff Small Business Saturday and the holiday season.
The event, which will take place on Nov. 29 between 12:00 pm and 1 pm, will feature free giveaways and live music from the Sunnyside Social Club, a local jazz group.
“I am delighted that the BID has produced a holiday gift guide,” said Czarinna Andres, owner of Bing’s Hallmark. “Every bit of publicity helps local businesses.”
Andres is offering a coupon in the guide that offers shoppers a discount. Stores such as Avalon Florist and Red Wing Shoes are also providing discounts.
Maria Torres-Springer, Commissioner of the NYC Department of Small Business Services, was in Sunnyside last week and spoke about the importance of residents shopping locally during the holiday season.
Springer said that 20-30 percent of sales for small businesses take place during this period. She said that it is important to have promotions like these to help them compete with the large online retailers and bigger stores. She added that the marketing campaigns conducted by the 70 BIDs across the city are helping smaller businesses– including in this neighborhood.
“Sunnysiders understand the importance of shopping locally, but we wanted to make it even easier by publishing the gift guide and promoting local businesses on Small Business Saturday,” said Rachel Thieme, executive director of Sunnyside Shines.
Event: Small Business Saturday kickoff
Date: Nov. 29
Time: 12 pm – 1pm