April 26, 2018 Sponsored Story
A long-time Sunnyside resident has opened a real estate office on Greenpoint Avenue with the mission to operate a firm that is transparent and honest.
Robert Swiderski, who has lived in the Celtic Park Cooperatives for more than 15 years, opened his 43-07 Greenpoint Ave. firm in January and named it RealTegrity to indicate that he and his team are honest and ethical.
Swiderski said that he has been meaning to open an office in his own backyard for years given his local knowledge. He said that he will also be offering clients and agents years of deep industry experience.
“I’ve worked in all aspects of real estate, from rentals, sales to property management,” he said. “I’ve worked in the industry overall for 15 years.”
Swiderski’s career began as a real estate agent at a Park Slope firm where he was promoted to manager. He opened two offices for the firm soon after and recruited and trained more than 50 agents, he said.
Swiderski went on to work at Corcoran Group in Williamsburg for two years before he began a career as a property manager. He worked for Douglas Elliman Property Management and then First Service Residential, the largest property management company in North America.
Despite his success and upward mobility, he said he wanted to get back into the brokerage business where he could be more entrepreneurial and be able to help local residents in Queens.
Swiderski said that his focus since opening his office has been on residential sales in Sunnyside and Woodside—however, he has gained a lot of momentum throughout the borough.
“Queens has been going through a renaissance of sorts, and a lot of buyers have started to take notice,” he said.
Swiderski shared that he plans to make his firm’s operations stand out from others, beginning with how his agents are compensated.
Agents who work under Swiderski get to keep up to 90 percent of the commission they generate from each sale, he said.
He said he has brought in a number of agents since January with this incentive, along with highly personalized training.
“When agents know that they’re going to keep the lion’s share of any sales commission, there is really no reason for them not to always put the needs of their client first and to be extremely cooperative with agents from other companies,” he said. “Part of our goal is to change the negative stigma some people carry against real estate agents and to overwhelm our clients with customer service and integrity.”
“Aside from putting our listings on the MLS and offering a fair co-broke to other agencies, another way we differentiate ourselves is how we market our properties,” Swiderski added. “We make our listings a destination and not a pit stop on a long line of properties to see on any given day. This is more likely to turn fence sitters into decision makers.”
Swiderski can also be contacted through the RealTegrity Facebook page.