You are reading

Sunnyside BID Joins Forces With 33 Businesses in Big Marketing Push

April 24, 2013 By Christian Murray

Sunnyside Shines, the local business improvement district, is launching a marketing campaign that aims to promote local stores, restaurants and nightlife throughout the month of May.

The BID has joined forces with 33 businesses in the neighborhood to promote “Hoppin’ Thursdays”, where each establishment will offer discounts and deals every Thursday during the month. The participating businesses and specific deals can be found on the Sunnyside Shines website.

The bars, for example, will offer a “buy one, get one free” special on Thursday nights, with a limit of one drink special per customer, per night.  Each bar will determine what its featured drink will be.

Raul Jimenez, the owner of Pink Icing Bake Shop

Pat Burke, the owner of The Courtyard Ale House, one of the participating bars, is offering “buy one, get one free” on all craft beers on Hoppin’ Thursdays.

In other promotions, Raul Jimenez, the owner of Pink Icing Bake Shop, is offering a free cupcake or small coffee with the purchase of $5 or more, between 3pm-5pm each Thursday.  Jimenez hopes the campaign will draw more attention to his baked goods.

Participants will receive Hoppin’ Thursdays cards at each of the participating businesses.

When customers purchase a Hoppin’ Thursdays deal, they will receive a stamp on the back of their card.  Customers who purchase five Hoppin’ Thursdays deals from different establishments during the month will be eligible to enter a sweepstakes to win a flat screen TV, iPad mini or a Kindle Fire.

Hoppin’ Thursdays is also being co- sponsored by Sunnyside’s Boulevard Bars, a group of 10 bars and restaurants located on or near Queens Blvd.

Rachel Thieme, executive director of Sunnyside Shines, said: “We’re thrilled to partner with

Nick Murphy

Sunnyside’s Boulevard Bars.” She also said that “businesses have been very creative with their Hoppin’ Thursdays deals.”

Nick Murphy, a co-owner of Bar 43 and a member of Sunnyside’s Boulevard Bars, said, “It is great to see Sunnyside Shines taking the initiative to work with our organization and others to offer the people of Sunnyside a great reason to go out and get acquainted with local businesses.”

email the author: news@queenspost.com

3 Comments

Click for Comments 
43rd & 43rd

What a poor decision by Pink Icing…who is home in the neighborhood from 3-5 pm? A few stay-at-home moms and a scattering of people who work from home? Alienating all of his customers who have 9-5s — and I’m guessing most Sunnysiders commute — is such a poor business decision. Luckily all the other businesses had the good sense to extend the hours of their discount so they’re more reasonable, or not to limit them at all.

Reply
Moneyside

Before we start promoting businesses in Sunnyside we need to clean up the dog shit. People will be disgusted by it and never return IMO.

Reply

Leave a Comment
Reply to this Comment

All comments are subject to moderation before being posted.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent News

Second teen arrested for fatal stabbing of 14-year-old outside Sunnyside McDonald’s last month: NYPD

A second teenager was collared for the fatal stabbing of a 14-year-old boy during an after-school brawl at a Sunnyside McDonald’s restaurant last month.

Members of the NYPD’s Regional Fugitive Task Force arrested a 16-year-old boy in the confines of the 110th Precinct on Thursday morning and transported him to the 108th Precinct in Long Island City, where he was booked for the murder of Julian Corniell of 159th Street in South Jamaica on the afternoon of Friday, Feb. 14.

Council Member Won, District Council 9 partner to repaint graffiti-covered 39th Street Bridge in LIC

Spanning Sunnyside Yards and connecting Skillman Avenue to Northern Boulevard in Long Island City, the 39th Street Bridge has long been an eyesore covered in graffiti.

Now, thanks to a partnership between Council Member Julie Won and District Council 9’s (DC 9) Bridge Painter Apprenticeship Program, the bridge has been given a fresh coat of paint. The project, completed on March 13, marks the start of an ongoing effort to keep the bridge clean and graffiti-free.