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Op-Ed: Astoria Not For Sale

Photo from the rally outside the developers town hall held in April. (Photo: Astoria Not For Sale)

May 25, 2022 Op-Ed

We are tenants, immigrants, activists, homeowners, formerly houseless, artists, parents, small business owners, community organizers, and more. And we say: Astoria is Not for Sale.

For too long, real estate has dominated the land use conversations and development of our communities, especially in working class neighborhoods being gentrified. Now, Astoria is facing the behemoth Innovation QNS project.

What exactly is Innovation QNS? It’s a massive 5-block rezoning with majority luxury housing (75%), the bare minimum of mandatory inclusionary housing (MIH) at 25%, and most likely in the end, tax breaks for the billionaire Larry Silverstein’s Silverstein Properties, Kaufman Studios, and BedRock Real Estate Partners, who tout this area as underutilized. With 17 luxury buildings including several at 26 and 27 stories, it is completely out of scale with the surrounding community, marginalizes the immigrant and working class communities who live within and near the rezoning map, and illustrates the major flaws in our city planning processes.

According to the City’s own racial equity planning tool, it is smack dab in the middle of one of the most vulnerable areas of Astoria where approximately 25% live below the poverty line, and residents are at an intermediate to higher risk of displacement. When you dig deeper, those with the highest risk are immigrants, working class, and lower-income people of color whose earnings will not even allow them to qualify for most of the “affordable” units, let alone luxury rate studios at $3000+/month.

Our community is at a crossroads. For decades, every rezoning requested in Astoria by developers has been ultimately approved, expensive luxury housing has proliferated, and we’ve seen more and more of our most vulnerable neighbors get pushed out and displaced. While every Queens Assembly District saw their populations become or stay “majority minority”, Astoria saw the opposite in the last Census, and the driver has been gentrification.

Now everyone deserves a decent, safe, affordable, and welcoming place to live, no matter what their background. Each wave of arriving immigrants, families, workers, young people and professionals has joined the fabric of one of the most diverse neighborhoods in the City. Change is a natural part of this process. But Innovation QNS is not simply change; it is an all-out assault.

The term “underutilized” has often been used by big real estate to justify grossly inappropriate development and erase the communities that will be most impacted. It creates a dangerous narrative that for-profit developers are “saving” neighborhoods, but from Williamsburg to LIC, we see that they don’t provide what working class communities desperately need. The required meager “affordable” MIH housing is inaccessible to those who need it most, due to minimum income qualifications. Proposed community benefits are non-binding and there is no accountability.

It’s a myth that these luxury developments can solve our housing crisis and homelessness through supply and demand. Luxury apartments have higher rates of vacancy and have led to rising rents. Luxury developers used words like “vibrant” and “sustainable” when proposing their development, while ignoring the street vendor who currently parks their cart in a warehouse, the baked goods factory that supplies the local restaurants, or the immigrants who already call this neighborhood their home. They say the area is unwelcoming and use coded language to imply it’s unsafe. In this case, the developers themselves have helped create some of the very “underutilized” conditions they want to address, by holding properties off the rental market and forcing out existing businesses.

For years, Silverstein Properties, Kaufman Studios, and BedRock have been buying up and leasing properties in this corner of Astoria, which is surrounded by lower income, immigrant, and working class people and is a mix of industrial, manufacturing, rent stabilized and de facto affordable housing. In the process, they have stopped renewing commercial leases for many of the blue collar and small businesses there and admitted they have had no tangible plan to relocate them.

They have left properties vacant or filled them with studio equipment where there should be storefronts. The whispers of this rezoning have been heard for nearly a decade, and on nearby Steinway Street, where dozens of storefronts have been vacant since pre-pandemic, we’ve seen landlords forego leasing to mom and pops as they wait to see what rents they can command with a project like Innovation QNS down the pike.

They will create high-end retail space (and they won’t disclose projected starting rents); this space won’t be for the mom and pop entrepreneurs of Astoria. It will homogenize our community, and price out our halal butchers, our bodegas, our local coffee shops, and our immigrant-run restaurants.

There are many other problems with this development: open space is technically publicly accessible, but is mostly tucked away within the development; thousands of more cars on the road will threaten safety and air quality; non-profit leaders who don’t even live in Western Queens support it and receive donations, contracts, and potential space; no new schools; no detailed information in writing about breakdowns, actual rents and minimum earnings requirements for MIH unit eligibility; and more. The Environmental Impact Statement has identified at least six areas where there will be a significant negative effect on the community. The mitigation details are vague and hollow.

But ultimately, it comes down to people and displacement. It comes down to who is included in the conversations. It comes down to who has power.

Innovation QNS has spent enormous amounts of money on paid ads and marketing and has hired the biggest lobbying firm in the City, Kasirer. They have shelled out donations and promises of space to non-profit groups, including those on whose boards they serve or whose leaders they retain as consultants. They’ve penned op-eds and issued copious press releases to spin a narrative, but we are grounded in reality, not their whitewashed (and greenwashed) fantasy.

Their community outreach has been curated and controlled, and only when Council Member Julie Won criticized the lack of engagement of Bangladeshi, Spanish speaking, and working class communities in the area, did they hold a “Town Hall”—during Ramadan, Orthodox Easter week, and public school spring break. And after an overwhelmingly negative response at this Town Hall, the Innovation QNs developers went ahead and certified this project anyway: are they listening to the community? They’ve held focus groups with hand-selected participants but become incredulous when they are criticized publicly. Their website lacked Bangla and hastily inserting a google translate toggle for translation upon being called out provided laughable results. Except this is not a joke.

The local mosques, church communities, small businesses, and residents most affected by this proposal told us they were never contacted. It wasn’t until recently that the developers attempted to reach out to a few of the grassroots organizations in the area that fight for housing justice, food security, and immigrants’ rights for “feedback”. But we know this outreach is perfunctory. For nearly two years, opposition to this project has been growing and vocal.

This project must be voted down because it is wrong and not what we need. Negotiating will only get us crumbs, and the underlying flaws of this massive luxury development will remain in place and have a ripple effect across this entire area. We won’t sell out our communities and our electeds must not either, because Astoria is not for sale.


Astoria Not for Sale
Astoria Tenant Union
Astoria Welfare Society
CAAAV: Organizing Asian Communities
The Connected Chef/Lifeline Groceries
Hope Church Astoria
Justice for All Coalition
Western Queens Community Land Trust
Woodside on the Move
And over 1900 petition signers

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None of these neighborhoods were historically “majority minority” or whatever buzz word this guy is using. Astoria was Greek. It’s New York, things change, you’re not the first or last ethnic group to live in your respective neighborhood. Get over it.

On a side note, the luxury housing boom is sad and ridiculous and I hope they succeed in opposing it.

C'mon Man

nothing but a waste of time writing all this. money talks. always has, always will. all the developer has to say is what/how much would it take to greenlight the project. the area is industrial. glad its being rezoned and bringing up the value of the home owners in the area. they deserve it. their investment will be worth it. that whole area was an eyesore.


How will it help home owners? In the end, they won’t be able to live there to shop etc.


I get it. I get the need for more housing, I really do. And I get that this is a pretty grim spot and could use some work.

But, does that have to be a 27 story building in a neighborhood where the tallest building is 7 story? It’s gaslighting to insist that’s in keeping with the neighborhood.

And do they have to be luxury apartments at what? $3k+ per month rent? Do YIMBYs really think that the local landlords are going to see people paying twice what they currently charge their tenants, and think, “Hmm. I should keep my rent the same or lower”? Because landlords notoriously don’t want to make more money, and won’t if the opportunity presents itself (sarcasm).

If these developers were genuinely interested in the neighb0rhood, they’d make a few nice modest four story buildings, nothing fancy, at $1k – $2.5k per month depending on size.

Just the Usual

Luxury housing is often not rented
Truly affordable housing with affordable application Incomes not based on area median income would be fully rented

What's wrong with elite billionaire developers like Trump?

Almost half of our country voted for him, suddenly real estate developers are bad?!


The market rate units are subsidizing the more affordable ones. Hidden socialism once again. Wake up folks!


Luxury housing is the root of many problems in Astoria. The younger residents of luxury housing tend to vote progressive so i agree that they should be stopped from building more. Doesn’t matter that Astoria is surrounded by truly affordable housing like Ravenswood, Astoria housing and Marine Terrace.


Shelters, close rikers, community jails, no bail, open streets, smoke shops, bars and restaurants, defund police are all welcomed!! But no to luxury housing. Luxury housing is bad for Astoria.

Gullible liberals think men should compete in women's sports.

Welcome to the new feudalism. You are all the new serfs and the real estate developers are the new Lords of the Manor.

One thing history teaches us is that things don’t fundamentally change in the long run.


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