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Lottery Opens for 288 Units in 71-Story Building Near Queens Plaza, Studios Start at $2,189

Sven has a unique curved-shape façade that wraps around the historic Clock Tower. (Photo: The Durst Organization/Giles Ashford

Jan. 19, 2022 By Christian Murray

The NYC Housing Preservation & Development has launched a lottery for 288 income-restricted units in a 71-story luxury building in the Queens Plaza section of Long Island City.

The development, called Sven, is located adjacent to the historic Clock Tower at 29-59 Northern Blvd., and features income-restricted units that range in price from $2,189 for a studio to $3,843 for a three-bedroom unit.

All of the income-restricted units are for prospective tenants who earn up to 130 percent of the area median income. For instance, the most inexpensive studio—at $2,189 per month—is for individuals who make up to $75,052. Meanwhile, the income limit for a family of 7 seeking a three-bedroom unit is $192,400.

The lottery is for 50 studios; 188 one-bedroom units; 41 two-bedroom units; and 9 three-bedroom units.

Income limits and rental prices

The building consists of 928 units, with 670 being market rate units. Leasing has already begun for the market rate units. The Durst Organization, which is the developer of the building, is handling the leasing of the market rate units in-house.

Sven is the second-tallest building in Queens—with the Skyline Tower being the tallest—and offers residents views of the Manhattan skyline and surrounding boroughs. The building, which has a unique curved shape façade, wraps around the historic Clock Tower.

The apartments are all outfitted with modern stainless-steel appliances and high-end design features, including European countertops, flooring and cabinetry; high-end washer and dryers; floor-to-ceiling double-pane windows; sound insulation; blackout shades in all bedrooms; and programmable thermal systems, giving residents control of the climate in their home.

A unit at Sven (Photo: The Durst Organization/Giles Ashford)

The building also comes with 50,000 square feet of amenities, including a landscaped terrace with an outdoor swimming pool and a fitness center, complete with individual studios for yoga, pilates and boxing.

The building also provides residents with the ability to sign up for a membership to Spireworks. From their phones, tenants can change the colors of lights on the spires of properties like One World Trade Center and One Bryant Park.

The development is close to the E/M/R subway lines at Queens Plaza and the 7/N/W lines at Queensboro Plaza, as well as the Court Square transit hub.

Qualifying New Yorkers can apply for the affordable units until March 21, 2022. To apply click here.

The pool at Sven (Photo: The Durst Organization/Giles Ashford)

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Even making 75000 a year the way NY taxes you you are coming home with 50,000 and on that you can’t afford an apt of 2200 a month and still pay bills and live


Is anyone surprised any more at the greed of developers. I’m not even sure what to call the people willing to pay that rent. The mayor and other electeds don’t care, obviously.


Being “the second-tallest building in Queens” is not an impressive flex the developer should be boasting about, particularly when the closest grocery store is “Hudson Food Market” whose name evokes the lofty aspirations of Hudson Yards and Whole Foods Market, but settles for being Andrew Yang’s definition of a bodega, just like the residents of The Sven who aspire to live in Manhattan, but settle for dinky LIC. Bonus for being steps away from jagged rock gardens that double-duty as dumpsters, and an open-air atrium for the riff-raff.


Wasn’t our borough president and assembly people
supposed to develop housing opportunities that are
affordable to low and middle income families?

So then, Queens really is the next Manhattan?

Lucky number 7 train

$2189!!! for a studio and you have to win a lottery for the privilege of paying $2189. This is subsidizing the upper class and not affordable for the average person. This is not help the people it was intended to help. shameful


this is affordable? for who? rich people? hilarious! for the $75k max income, that would mean the rent dips into your 2nd paycheck. is there a separate back entrance for the “poor people” and are the amenities accessible to them? the entrance faces raised train tracks. how is this luxury? in general, LIC has no warmth. i’ve walked many times from sunnyside to queens plaza, and once you pass the train track bridge at laguardia community college, its just huge skyscrapers everywhere with ultra expensive boutique shops on the ground floors. the pretentiousness is through the roof! definitely not somewhere i would want to live.


“Affordable housing” is nothing more than a fig leaf to try and cover up the developers’ naked greed and the fact that they can essentially do whatever the hell they want.


SPECTACULAR VIEWS AND AMENITIES but STILL more expensive than my mortgage, maintenance, utilities and cable/internet bills PUT TOGETHER!

Woodside Resident

what view r u taking about – the noisy 7 train , the constant traffic ?
Anyway rent is not affordable when you need to make income of over 70k for a studio ?? What a joke .


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