Feb. 3, 2016 By Christian Murray
Deals, which opened a Sunnyside store touting low prices on everyday essentials in 2011, has been transformed into a Dollar Tree store.
The change, which went into effect at the 39-09 Queens Blvd. store last week, does not represent a change of ownership.
Deals and the Dollar Tree both have the same corporate parent, Dollar Tree Inc., and the change is part of a branding strategy announced by the corporation in October.
The company has 222 stores operating under the Deals banner and 217 of them are being converted to Dollar Tree by the end of July.
The rebrand will bring some change to the shopping experience.
At Dollar Tree stores every item is $1 or less.
The company claims that it strives to keep its “shelves stocked every day with extreme values on cleaning supplies, health and beauty products, office supplies, school supplies, toys and crafts…”
Deals offered some items at heavily discounted prices but they were not all $1.
Dollar Tree Inc. manages nearly 14,000 stores across 48 states and five Canadian provinces. They operate under the brands of Dollar Tree, Family Dollar, Dollar Tree Canada and Deals.
Featured Events
23 Comments
I shop at the Dollar tree in Baldwin on Long Island and everything is $1.00. It’s always mostly crowed; sometimes they have some name brand products. I live in Queens, but when I got to the island, I always shop at the Dollar Tree.
still they fulfill a need. its the Woolworth’s of the 21st century. a place to buy needle and thread, a comb, slippers. but unlike Woolworth, these places are dumps!
but none of this matters, when everything is ten minutes away from expiration. eat real food from a real store. and wash you hair with real shampoo, not something rejected in the USA. ever wonder why dollar stores have flavors of toothpaste that you never see in Duane Reade? DR doesn’t carry the one with antifreeze in it. its a crappy corner on a crappy block. Seniors will be happy to shop and only spend a buck.
Dollar Tree is like the dollar cigarettes (Loosies) so ghetto.
A loosie is $0.50 USD and the shampoo in Dominican Republic is made for more oily hair so I’m not sure the relevance of your point. But I like you. G-d bless.
Apparently @Sunnyside Calling is the spokesperson for dollar tree.. Reading his/hers replies here shows me that they know way too much about the store for an avg customer.
Now take your dollar, and don’t spend it all in one place.
Same sheets, different flies 🙂
news flash Dollar Tree is Deals
http://www.dollartreeinfo.com/investors/global/releasedetail.cfm?ReleaseID=191571
I think that concept is nearly the whole gist of the article.
When I visited last Sunday, I found much of the Deals merchandise still there, and some real bargains at only $1 each. But once that’s gone, I suspect it will be replaced by junk that isn’t even worth $1.
The stock will be the same but they will carry items in smaller quantities. For example, the nuts that were $3 (that are $5-6 in every other store) will be replaced by smaller packages since everything will be $1.
I don’t mind Deals at all. But in my opinion, their branding sucks. Looks as cheap as it is. Five Below, which is like a teen version of a dollar store, has great marketing – you wouldn’t necessarily think “ew” if one was put in your neighborhood.
Sounds like a personal problem to me
Deals was the best store in little Sunnyside. The shampoo was cheap but made my hair too curly. May the lord bless everyone involved. Amen.
These are the kind of crap stores that residents of Sunnyside have been putting up with for way too long !
Why can’t we get some upscale, heck, even decent stores & places to eat here?
I wonder how many “Deals” or “Dollar Tree” stores are in LIC or Williamsburg? We always get the crap that nobody else will tolerate.
Sunnyside residents (or just perhaps the vocal minority on this blog) can’t have it both ways. Upscale, heck, even decent stores and places to eat will follow on the heels of luxury condos, new hotels, new office buildings, and other newer, more costly versions of what already exists.
There are not as many discount stores in LIC or Williamsburg because the areas gentrified and priced them out (both in rents and in customers). The same will happen to Sunnyside in time, no matter how much the NIMBYers cling to the past.
This is a truly idiotic statement. This a national chain that carries overstock of high-quality goods, many of which can be found for 3X as much in any supermarket. They have stores in Woodside and Astoria.
You don’t like it, don’t go there. Or better yet, move: very far way.
Sorry @sunnyside calling I didn’t know you were such a cheapskate & couldn’t afford to pay an extra buck for a bag of nuts.
Thankfully, It’s cheap people like you that will be the first to be forced out of the neighborhood.
Don’t let the flushing bound #7 hit you in the ass on the way out to your new apt in Elmhurst.
It’s asshole trolls like you we Sunnysiders would like to get rid of.
Another unhappy, soon to be Elmhurst resident 🙂
thats not true, Sunnyside Calling. they became more expensive. Deals was selling bagels for $3 for a bag of 6. you can easily get 5 fresh for half that price at the old Associated supermarket. I pretty much gave up on them when they started raising prices. It got to the point where all of the things I was buying was cheaper everywhere else. I even stopped buying their frozen egg rolls since it was cheaper to get them freshly made from a chinese fast food restaurant.
this is a big store which is great — but they do not know what they are doing there boxes all over nothing is put away, etc.
Have you been there? They only opened last Friday. As of yesterday your statement is wildly inaccurate.
this was when it was “Deals” –