Dec. 12, by Christian Murray
A coffee shop is opening at 41-31 Queens Blvd this February and it is not going to be a cozy, independent ma & pa store.
Instead, it will be owned and operated as a Caffe Bene franchise–part of a huge retail coffee chain.
Caffe Bene is a multi-national coffee giant based out of Korea, with more than 1,200 cafes across the globe. Its stores attempt to replicate the look and feel of traditional European coffeehouses–much like the large American coffee companies do.
The Queens Blvd store, like all Caffe Bene franchises, will be selling conventional items such as brewed coffee, hot and cold beverages, pastries, croissants, sandwiches, waffles, gelato, and so forth.
Jason Lee, a spokesman for Caffe Bene, said the Sunnyside location should open in February.
Caffe Bene has opened five cafes in New York and New Jersey since it entered the US market in 2012. The franchises are located in Times Square, Flushing, Fashion Institute of Technology, Fort Lee, NJ, and Palisades Park, NJ. The company has plans to add another forty stores–including one in Astoria– to these two states in the near future.
Lee said that many customers are attracted to Caffe Bene due to its interior design. He said the cafes have a simple layout and are built with wooden materials.
Rachel Thieme, the executive director of Sunnyside Shines, said that many Sunnysiders have told her that they would like to see another coffee shop in the neighborhood. “They are filling a need and we wish them the best,” Thieme said.