Jan. 13, By Christian Murray
A piece of public art went up today on a large billboard on Greenpoint Avenue—between 45th and 46th Streets.
The artwork has been installed by “14X48,” a non-profit organization that takes vacant billboards and then brightens them up through public art.
The Greenpoint Avenue billboard is now covered with a collage of 80-plus posters that all start with the slogan “Keep Calm.” Each poster has a separate message, such as: “Keep Calm and Kiss Me,” or “Keep Calm and play basketball.”
The slogan originated in Britain during WWII, with “Keep Calm and Carry On.” While the British did not use it, the slogan has since been used for marketing purposes.
The artist, Margeaux Walter of Brooklyn, said that that she chose the slogan since it addressed the “overlap between individuality and commerce as well as the various guises of advertising and propaganda.”
The artwork will be up for at least four weeks.
The artist also invites people to tweet messages using the hashtag #keepcalm14x48. These tweets will be made into postcards and distributed along Greenpoint Avenue and at Ave. Coffee House.
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